Marketing Compliance Checklist: 9 Must-Have Features in Enterprise Software

As marketing teams scale content production with AI, and regulations grow more complex, the risks of non-compliance - financial, legal, and reputational - are rising. That’s why more enterprise businesses are turning to marketing compliance software to bring structure, speed, and safety to their content approval workflows.

But with so many tools available, what should you really be looking for?

This checklist outlines the 9 must-have features to consider when evaluating any marketing compliance platform in 2025 or 2026.

What is Marketing Compliance Software?

Marketing compliance software helps enterprise businesses ensure all marketing content - from ad copy and social posts to brochures and emails - adheres to internal brand guidelines, legal regulations, and ethical standards. It automates the review, approval, and monitoring process, streamlining workflows across marketing, legal, and compliance teams.

At its core, marketing compliance software acts as both a workflow accelerator and a governance layer across the entire content lifecycle. From drafting and reviewing to publishing and monitoring live content, it enables teams to move faster without sacrificing accuracy, control, or accountability.

Who Typically Uses It?

Marketing compliance solutions are most valuable to these teams within enterprise businesses:

• Marketing: looking to scale content without sacrificing oversight
• Legal and compliance: needing confidence that all public-facing materials meet legal standards
• Innovation/operations: focused on elevating internal processes and eliminating manual work for their teams with new software.

In 2025–2026, as content volume grows and regulations tighten globally, investing in a robust marketing compliance platform isn’t just about avoiding risk - it’s about driving step-change in marketing output, quality and speed.

Checklist: What to Look for in Compliance Software Tools

1. AI-Powered Content Compliance

Why This Functionality Matters

The days of manually checking assets against brand and legal guidelines are over. Many AI tools now exist that can instantly assess content across formats - text, images, videos, and documents - and provide a comprehensive review to flag issues before they reach a human reviewer. Not only does this AI compliance check save time, but it can also remove human error.

Look For

• Contextual understanding leveraging LLMs - not just keyword scans
• Real-time, automated review of content both before and after it is live for legal and brand risk
• An AI tool that is easily trained on your unique risk appetite

What Haast Offers

Haast's AI marketing compliance tools leverage advanced, continuously learning AI models. Marketing teams upload content, and our AI, deeply tailored to their specific business, market, and risk profile, instantly analyzes it and suggests any potential compliance issues, and how to fix them.

2. Customizable Rules and Enterprise Risk Controls

Why This Functionality Matters

Every enterprise has different risk appetites, industry requirements, and internal policies. Your software must be able to reflect your definition of what’s acceptable, and what’s not considered compliant.

Look For

• Tools that enable self-service rule-building that can ingest your brand, legal, and ethical guidelines
• Granular configuration by region, product, team, or content type
• The ability to provide feedback on the AI’s reviewing capabilities, so that it progressively learns the intricacies of your businesses risk appetite

What Haast Offers

We offer the best agentic AI capabilities in the market, paired with an implementation team of ex-lawyers to turn your static internal policies into a high-performing AI-powered legal reviewer.

Haast’s platform can take feedback at a rule level from your lawyers, quickly adjusting to your unique risk tolerance and learning precisely what your legal and compliance team are checking for when reviewing. This ensures that the value compounds over time as Haast’s AI continuously improves with each review.

3. Centralized Approval Workflows

Why This Functionality Matters

Most enterprise teams are still trapped in email or Microsoft Teams threads, shared documents, or legacy systems. Your business needs a single, auditable platform that brings together marketing, legal, and compliance reviewers.

Look For

• Role-based approval workflows with clear responsibilities
• Real-time collaboration (comments, suggestions, approvals)
• Integration with your existing content creation and management tools (DAMs, CMSs, Microsoft Word etc.)

What Haast Offers

Haast is the only tool on the market to offer end-to-end compliance workflow software - with both “Before Live” and “Live” functionality. Our platform helps each team at different stages of the content compliance workflow: marketing uses it to check for issues in their content before sending for review, whilst legal/compliance use it to approve or reject content and provide feedback to train the tool, then continually monitoring content for any compliance risks once it is live on websites, social media, or other channels. With in-built commenting and notification capabilities, all collaboration between teams can be done from within Haast to further speed up review cycles.

4. Comprehensive Audit Trails

Why This Functionality Matters

If you’re ever challenged by a regulator (or even internally), you need to show exactly what was approved, by whom, when, and why.

Look For

• Clear records of every edit, comment, and sign-off
• Version control for all asset iterations
• Exportable logs for legal or audit teams

What Haast Offers

Haast enables you to track all content compliance approvals from within the platform. Whether it’s compliance recommendations from legal, the analysis provided by our AI agents, or previous comments from within your Word documents - you can easily double check this audit trail.

5. Multi-Format Content Support

Why This Functionality Matters

Some marketing compliance review tools are only able to process certain types of content like PDFs or DOCX. While useful in certain scenarios, this limitation doesn’t serve enterprise marketing teams, who are creating content across multiple formats for multiple different channels.

Look For

• A solution that enables you to review different content types (e.g. video, audio, image), all within one platform.

What Haast Offers

We enable you to check all relevant content types for compliance - from video advertisements to audio podcasts, public-facing PowerPoint documents to social media images and investor updates.

6. Live Content Monitoring and Drift Detection

Why This Functionality Matters

Compliance doesn’t end once content is published. It’s important that marketing teams monitor live campaigns and owned media for drift or breaches over time.

Look For

• Continuous scanning of live content (e.g., websites, social media, paid ads, or third-party content)
• Alerts for outdated disclaimers, off-brand visuals, or expired approvals
• Automated rescans triggered by policy or regulatory updates

What Haast Offers

Haast’s live AI monitoring helps brands stay compliant across every digital touchpoint, from social media, to third-party websites. Instead of content falling into the abyss and becoming outdated, off-brand and non-compliant, our continuous compliance monitoring tools act to protect your brand post-publication. Our platform is fully context-aware and AI-powered, so you’re not just checking for changes in key-words, but instead monitoring complex regulatory nuance across your digital presence.

7. MarTech and LegalTech Integrations

Why This Functionality Matters

Your compliance solution should work alongside and seamlessly integrate with the tools your teams already use to increase the likelihood of adoption.

Look For

• Plug-and-play integrations with DAM, CMS, CRM, and project management platforms
• API access for deeper customization
• Browser plugins or add-ons (e.g. in Microsoft Word) for real-time compliance inside content tools

What Haast Offers

Haast integrates with your existing marketing and legal tech stack. We know that businesses don’t want to have to deal with multiple systems and processes - so we ensure we have effective integrations and open APIs in place to make it a perfect fit for your business.

8. Enterprise-Grade Scalability and Security

Why This Functionality Matters

Your marketing compliance solution should grow with your business - not hold you back.

Look For

• SOC 2, GDPR, and relevant security certifications
• Scalable architecture that can handle high volumes of content and users

What Haast Offers

At Haast, we understand the strict security standards enterprise businesses need to protect their customers. That’s why we’re ISO 27001 and SOC 2 compliant, proving our commitment to information security.

Our pricing is also built with enterprises in mind. We charge based on usage, not on a per-user basis - so your entire team can use Haast without worrying about subscription-per-head fees.

9. Consultative Implementation and Training

Why This Functionality Matters

Even the best software fails if no one uses it. It’s important to look for a vendor that adopts a partnership model, guiding your team through change management, process design, and adoption.

Look For

• Expert onboarding team, ideally with compliance, legal and/or marketing expertise
• Workflow design support tailored to your teams
• Ongoing training and support, especially when business needs evolve or new teams onboarded

What Haast Offers

Haast’s team of top ex-consultants, lawyers and marketers know the challenge of enterprise marketing compliance inside out. We employ a consultative approach throughout implementation to ensure Haast is adopted effectively and shows value from day one.

Key Takeaways: How to Choose the Right Marketing Compliance Software

Selecting the right marketing compliance software is more than a checkbox exercise - it’s a long-term investment in operational efficiency, legal risk mitigation and brand trust.

The best platforms empower your teams to move faster, collaborate better, and innovate with confidence and creativity - even in the most regulated, high-risk environments.

Looking for a platform that does all this and more? Book a personalized Haast demo today and discover how we help enterprise teams transform compliance into a strategic advantage.