Marketing Compliance for Retail and FMCG
Faster campaign launches. Stronger consumer protection. Haast's AI marketing compliance solution helps leading retailers and FMCG brands meet strict advertising and consumer law standards, avoid costly penalties, and get to market faster.
Marketing Compliance for Retail and FMCG
Faster campaign launches. Stronger consumer protection. Haast's AI marketing compliance solution helps leading retailers and FMCG brands meet strict advertising and consumer law standards, avoid costly penalties, and get to market faster.
Trusted by the world's largest enterprises
Trusted by the world's largest enterprises
Compliance in Retail and FMCG
High Risk, High Scrutiny
Prevent Misleading or Inaccurate Claims
Consumer protection laws hold brands accountable for every claim made. Haast scans all creative for risky claims, expired promotions, and inaccurate product information — catching issues before they reach regulators or consumers.
Prevent Misleading or Inaccurate Claims
Consumer protection laws hold brands accountable for every claim made. Haast scans all creative for risky claims, expired promotions, and inaccurate product information — catching issues before they reach regulators or consumers.
Maintain Oversight Across Every Channel and Partner
Compliance risk doesn't stop at your walls. Distributors, franchisees, and retail partners adapt your materials - often introducing errors or outdated content. Haast provides constant live monitoring, ensuring compliance and brand integrity.
Maintain Oversight Across Every Channel and Partner
Compliance risk doesn't stop at your walls. Distributors, franchisees, and retail partners adapt your materials - often introducing errors or outdated content. Haast provides constant live monitoring, ensuring compliance and brand integrity.
Launch Campaigns Faster, with Total Confidence
With compliance checks automated and embedded in your workflow, approvals are up to 80% faster. Marketing teams can move at the speed of retail - staying creative, competitive, and market-ready without fear of compliance missteps.
Launch Campaigns Faster, with Total Confidence
With compliance checks automated and embedded in your workflow, approvals are up to 80% faster. Marketing teams can move at the speed of retail - staying creative, competitive, and market-ready without fear of compliance missteps.
Tailored AI Solutions for Retail and FMCG
Retail
Monitor Every Franchise and Channel
Financial Advertising – Fair & Balanced
Issue
The ad is using a hypothetical scenario to imply that customers can 10x their investment, without providing a balanced view of the risks of investing.
Applied Recent Feedback
Applied Recent Feedback
Haast is considering specific attorney feedback to focus copy on the “habit” of investing, with preferred phrases such as “building your portfolio”.
Use neutral copy that does not imply returns such as “Join Stacy and start building your portfolio”.
National retailers manage thousands of SKUs, campaigns, and partner promotions across multiple channels. Haast scans marketing materials - from catalogues and POS displays to eCommerce listings and social ads — for errors and compliance breaches.
It also monitors supplier and partner content in real time, ensuring nothing slips through.
FMCG
Guarantee Consistency Across Markets
Acme Athletics
120 channels
10,507 assets
…
Monitoring
1 of 3 issues found
FMCG brands often co-market with retailers and distributors, creating compliance risk when materials are adapted locally. Haast pre-checks all creative against central brand and compliance guidelines, ensuring product claims, disclosures, and promotions are watertight - no matter the market.
Real-time monitoring flags deviations or outdated assets across distributor and partner channels, protecting both brand equity and regulatory standing.
Zurich Insurance
Scaling Compliance for our Customers
Play
We’ve always had Spell Check in Microsoft Word – Now we have the Haast Check for compliance.
Wessel van Keulen, Head of Regulatory Change
Zurich Insurance
Scaling Compliance for our Customers
Play
We’ve always had Spell Check in Microsoft Word – Now we have the Haast Check for compliance.
Wessel van Keulen, Head of Regulatory Change
Retail
Monitor Every Franchise and Channel
National retailers manage thousands of SKUs, campaigns, and partner promotions across multiple channels. Haast scans marketing materials - from catalogues and POS displays to eCommerce listings and social ads — for errors and compliance breaches.
It also monitors supplier and partner content in real time, ensuring nothing slips through.
FMCG
Guarantee Consistency Across Markets
FMCG brands often co-market with retailers and distributors, creating compliance risk when materials are adapted locally. Haast pre-checks all creative against central brand and compliance guidelines, ensuring product claims, disclosures, and promotions are watertight — no matter the market.
Real-time monitoring flags deviations or outdated assets across distributor and partner channels, protecting both brand equity and regulatory standing.