How Haast enabled Future Super to tackle it’s growing digital footprint in a regulated environment

Read more about how Haast gave Future Super the power to search, monitor and audit their advertising with ease across their website and social media for compliance and marketing risks.

About Future Super

Future Super is committed to ethical investing, steering clear of companies involved in fracking, drilling, or coal mining. Instead, they invest in climate solutions, such as wind and solar farms, alongside social initiatives like healthcare and social housing.

Future Super’s challenge

As Future Super grew as an ethical super fund of choice for consumers in a highly regulated environment , managing and reviewing its entire digital portfolio became very tedious, cumbersome and time-consuming, especially if every single page, post, document and image had to be reviewed to ensure the fund doesn’t breach regulation. Reviewing multiple assets across different channels and platforms became a challenge and resource issue within the business. It becomes even more difficult to update content, remediate issues and respond to regulatory changes in the moment. This became an operational limitation and risk for the business.

How Haast’s platform is Helping

Haast indexed and scanned all Future Super's channels including all social media, establishing a robust monitoring system to identify potential issues and correct high-risk phrases.

Impact of Haast

  • Time Efficiency: Saved Future Super numerous hours in manual remediation of digital content, significantly improving operational efficiency.
  • Risk Management: Successfully managed and mitigated regulatory risks 
  • Peace of Mind: Provided invaluable peace of mind through automatic monitoring, ensuring ongoing compliance without constant manual oversight.
  • Productivity Boost: Freed up staff to concentrate on higher-priority tasks, improving overall productivity and focus within the company.

Thanks to Haast, we've significantly reduced manual review time, allowing us to focus on strategic growth and higher value tasks while effectively managing risks.

This partnership blazes a new path in giving companies adequate tooling to meet growing compliance requirements and demonstrates Future Super's commitment to being a leader in the ethical investment and superannuation movement.

Future Super Investment Services Pty Ltd (ABN 55 621 040 702, AFS Representative No. 001271441), is a Corporate Authorised Representative of Future Promoter Holdings Pty Ltd (ABN 90 167 800 580, AFSL 482684), as the Promoter of the Future Super Fund ('Future Super' ABN 45 960 194 277, RSE Registration R1072914). Future Super is issued by Equity Trustees Superannuation Limited (ABN 50 055 641 757 AFSL 229757 RSE Licence L0001458) as trustee of the Future Super Fund. All information provided is general in nature only and does not take into consideration your objectives, financial situation or needs. Please read the relevant Product Disclosure Statement, Target Market Determination and Financial Services Guide available at and consider whether Future Super is appropriate for your needs before investing. We recommend you consider seeking independent personal financial advice before investing. Published 21/03/2024.

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